5 expert tips on executing an effective spend analysis

I remember when I closed my first client from cold email marketing.

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It was in March 2019.

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If you remember in my previous article, How Bad Do You Want It?, I talked about how I used to do a lot of cold calling to get agency clients (February 2019).

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In March 2019, I had started cold emailing.

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At first, it was NOT a success.

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But boy, did we try hard to make it one.

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I can't get the image out of my mind of my business partner, Christian, sitting behind 3 different computer monitors trying to scrape thousands of emails from the web.

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It looked like a scene out of The Social Network.

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In terms of our tech geekiness.

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Even though we were able to get a bunch of emails from that effort, we weren't really aware of the right kind of copy to send.

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So, like most new agency owners, we sent hundreds of salesy emails out to unsuspecting business owners.

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Many of those business owners did not want to be contacted, some marked us as spam.

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Luckily, though, not enough to be shut down by (The Almighty) Gmail.

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We were even lucky enough to get a few people to respond. One of those people was a mobile home company that had been around for 30 years.

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They were interested in what we had to offer, and, pretty soon after, they closed as a client.

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Because I got a pretty large retainer from them, and because they are still a client (3 YEARS LATER) I continued to learn more and more about scaling cold email.

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Here's what I've learned:

1. WARM UP YOUR DOMAIN - This is something I wish I had done more of early. Warming up your email domain for > three weeks is REQUIRED if you want scale.
2. HAVE EXCELLENT BAIT - I'm stealing this from Alex Hormozi. But, if you want to get people to say yes, give them a good reason. Be more creative than a free audit.
3. RUN EVERYTHING FROM GMAIL - It's really easy for agency owners to overcomplicate things. Just run everything from Gmail with Gmass. That's it.
4. DON'T SPAM PEOPLE - The point of my above story is that you want to avoid spam. Even though you can, in theory, create millions of alternate email addresses. It's a hassle.
5. KEEP IT SHORT - My best performing email campaigns have only had two to three sentences. If it isn't essential to getting the message across, cut it out.
6. A/B TEST YOUR COPY - Luckily, this is really easy with GMass. Since, they allow you to run multiple variations of your copy through different email sequences.
7. YOUR LIST IS CRITICAL - Find a good list provider, and if you have bad results on your campaign it's usually one of two things (your copy or your list).
8. SETUP EMAIL FORWARDING - This is a simple hack I wish I knew earlier. Setup email forwarding to you or your sales rep's email so they don't always have to re-login.
9. FUNNEL HACK YOUR COMPETITION - Sign up for their email sequences and let them send you their sales letters. I have a folder called "BADASS EMAILS" I save.
10. USE GLOCKAPPS - I wouldn't know where I'd be without this app. It tells me my deliverability and sender score so I stay out of the RED with Gmail, Outlook, etc.

Hope this helps you scale your digital marketing agency to $185k per month like I did.

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Stay tuned for next weeks newsletter where I break down AGENCY VALUATIONS and how you can sell for $2m +

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Lucas out

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‍If you like this article, share it with an agency owner friend and tell them to subscribe.

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P.S. If you'd like a step-by-step guide on how to implement cold emailing yourself, check out my most recent YouTube video...

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ALL MY COLD EMAIL SECRETS --> https://youtu.be/5BaBsHFc4VU

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https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7797344365774293067

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If you do not have a good list for your email outreach, you can sign up for my Dream Leads Program.

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I guarantee you'll book 5 meetings in the first 30 days from my 1000 handpicked contacts or your money back AND I give you all of my B2B

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Outbound Copy we use to close clients.

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DREAM LEADS PROGRAM --> Click Here to Signup

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Lastly, make sure to join my 200+ Member Digital Marketing Agency Owner AgencyGo Group.

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I will personally coach you to $185k / month in sales or your money back.

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AGENCYGO MEMBERSHIP --> Click Here to Signup

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